adidas creators network north

Organisation: Factory International (in role as Head of Creative Learning)
Partners: adidas Originals, Young People from the North of England
Duration: 6 months
Location: Manchester & North of England

As part of my leadership role at Factory International, I led on the strategic design, delivery and evaluation of the adidas Originals Creator Network North — a six-month creative development programme for 20 underrepresented young people across the North of England.

I oversaw the full programme lifecycle, including:

• Designing the theory of change and overall impact framework

• Leading on strategic planning, delivery and day-to-day team management

• Managing resources and budgets at director level

• Embedding a co-creation approach, working with young people to shape the programme

• Facilitating a collaborative partnership between Factory and adidas Originals

• Leading evaluation and reporting, centring participant outcomes and long-term impact

The project placed underrepresented young creatives at the heart of culture — offering access to industry mentorship, production support and creative opportunities.

Read more on the Factory International website.